ABOUT ERICA • SPEAKER • ENTREPRENEUR • MARKETING STRATEGIST
Perspective shaped by experience.
Erica J. Perea challenges audiences to see their lives, leadership, and possibilities from a different perspective.
For more than 25 years, Erica has built and led businesses spanning technology, marketing, communication, and problem-solving. That experience—along with years in public service and community leadership—now shapes the honest, story-driven way she connects with audiences.
Experience becomes perspective when we understand what it taught us.
THE STORY BEHIND THE SPEAKER
Built across business, service, and leadership.
Erica’s path has never fit neatly into one title. Her work has moved through entrepreneurship, technology, marketing, public service, community leadership, and speaking—each chapter adding perspective to the next.
Erica is the Managing Director and co-owner of Constalink, a managed web services firm handling websites, digital infrastructure, and search visibility for clients, and the developer of Constalink’s proprietary search optimization framework.
Her earlier career included public service as an Assistant Chief Deputy in local government, where she developed a deep commitment to leadership, service, and helping people navigate complex challenges.
Erica’s entrepreneurial work has been recognized in Wacoan magazine’s Women in Business feature. That same instinct for connection and growth now shows up in her role as Vice President of BNI C.O.I. Referrals in Waco, where she previously served as Education Coordinator.
25+ YEARS OF EXPERIENCE
Different chapters. One consistent instinct: help people move forward.
Entrepreneurship & Marketing
More than two decades of building businesses, solving problems, developing digital strategies, and helping organizations communicate more clearly.
Public Service
Experience as an Assistant Chief Deputy in local government deepened Erica’s commitment to service, leadership, and guiding people through complex situations.
Leadership & Community
From business networking and education to community organizations and keynote stages, Erica continues to invest in people, connection, and the next person rising.
THE BELIEF BEHIND THE WORK
“We are the sum of every lesson, every reinvention, every person who poured into us, and every decision we made to keep becoming.”
THE THREAD THROUGH HER WORK
Helping people see beyond the label or chapter in front of them.
Through honest, story-driven presentations, Erica transforms lived experience into perspective audiences can carry into their own lives. Her recent work traces a single thread: helping people see past the label or chapter someone else assigned them.
That thread runs through Roots Before Results at Women of Waco, The Sum of the Ages for professionals serving older adults, and the New Beginnings keynote at the 2026 Baskets of Hope luncheon.
Erica challenges audiences to recognize what has already been built within them, step into what comes next, and use what they have learned to help someone else rise.
BRING ERICA TO YOUR NEXT EVENT
Ready to bring a different perspective into the room?
Let’s talk about your audience, your event, and the perspective that will help people see what is possible next.